Latest News

Thailand Dealer Doing Well!
Feb 6, 2012

Our dealer in Thailand, VVP Wholesalers, recently sent us these pictures of their fleet vehicles. They look awesome! Keep up the good work guys, we love seeing our lights on such good looking vehicles!!

Tyce Jensen Updates
Jan 30, 2012

One of our sponsors, Tyce Jensen, sent us in a few pictures of his ATV, all done up with Lightforce lights! Tyce has featured in a few hunting and fishing mags and is looking to do more work - we look forward to seeing more pictures of the ATV in action!

Chevy Lookng Good!
Jan 25, 2012

The guys at Maroochy Car Sound sent us these pictures of their Chevy Silverado all set up with Lightforce 50W HID Genesis - you've definitely made the right choice in lights guys! While it may be all wet and wild there at the moment (they are suffering from 'soggy sock syndrome' as they call it!), we are sure we will see some more pictures in the near future with sunshine in the background!

Shout out to the Keith Hospital Charity Muster
Jan 25, 2012

Lightforce would like to say congratulations to the Keith Hospital Charity Ute Muster, which was held recently and played host to nealry 50 utes from all over Australia.  $5000 was raised in support of the Keith Hospital and Lightforce is proud to be associated with this cause and Chloe Fennel, whose ute on display is pictured.

Congrats to the Ute Shed!
Jan 25, 2012

We at Lighforce would like to extend a big congratulations to the Ute Shed in WA! They were a stockist of our Christmas Striker promotion, enabling them to go into the draw to win a 50 inch plasma TV - which they were lucky enough to do so! Thank you to the Ute Shed for your continued support of our promotions and products, we think you are very deserving winners and we wish  you the best for 2012!

Travelling Across Oz ... Or The World!!
Jan 24, 2012

Over the Christmas and New Year break our Sales and Marketing Director John Fairbrother took an extra week or so off and made the trek all the way up to Cairns and back .. by car.  That's 2970km one way, nearly a 6,000 round trip! That's the same distance it would take to drive from London to Greece and back, taking in a few countries along the way! Australia is indeed a huge country with many less densely populated areas in the middle ... as John found out the hard way.  On his trip home his engine failed close to the town of Charleville and John was left stranded on the side of the road.  Thankfully the locals took him in and fed him at the local pub and he was able to catch a plane home after he had sorted everything out.  His car however was not so lucky ... just goes to show, you need to be prepared when crossing this massive land of ours!

Lightforce sponsor ute looking good!
Jan 16, 2012

One of our sponsors, Hayden Sharman, sent us these pics of his ute just recently - it looks great! The pictures were taken as part of a photoshoot for Ute Action.  Ute Action is a great supporter of the ute scene, so we are happy to be seeing one of our sponsor utes amongst the pages!

Oktoberfest 4WD Weekend!
Jan 5, 2012

Recently Lightforce assisted the Mount Lofty Ranges 4WD club with sponsorship of their inaugural Oktoberfest 4WD weekend held at Willangi Bush Escapes. They wrote us a fantastic letter gratefully acknowledging this sponsorship and passed on their sincere appreciation to Lightforce.  We are happy to help out a local club, keep up the great work!

Ruslyn Rally Team does it again!
Jan 3, 2012

The Russlyn Rally Team has taken out the SA Rally Champoinship for a second year in a row! Russel Marker was the driver and Karien Heimsohn was the navigator - they are obviously a winning team! Lightforce is proud to sponsor this team and we wish them well for 2012!

TSA get snagged on Rage at the River race ... but Lightforce lights still OK!
Dec 15, 2011

One of our sponsors, TSA Motorsports, have been locked in a points battle with Russ Ramsey to win the class 7200 series over in the US.  TSA Motorsports rolled into Laughlan, NV. on Thursday December 8th, knowing full well that to have any chance at winning the 2011 championship, everything had to be left on the table during the race. The plan was to go all out from the start of the race, and not let up under any circumstances.
Day one of the race: TSA Motorsports started fourth, lining up in front of Ramsey. As the green flag dropped, team driver Dallas Luttrell put the gas pedal to the floor and went for it. One half mile into the race everything went bad. At a speed of 65 to 70 mph, the front of the truck hit hard and dove into the ground causing the truck to roll, end over end three times. By the time the truck stopped, the truck was facing oncoming traffic in the middle of the track. Fortunately, Dallas and co-driver Bill Billington were not hurt and were able to exit the race truck and move the truck off the track. While both were unharmed physically, they were nonetheless disappointed that the race was over.
We wish better luck to TSA next year and in their next races, but are pretty glad to see our lights survived the crash!!

Beware of Dodgy Online Sellers!!!
Dec 15, 2011

Australian 4WD enthusiasts run the risk of being stranded on the open road as a result of inferior driving lights being sold online.  Lightforce has discovered that imposters have been modifying genuine Lightforce halogen lights with non-genuine upgrade kits and selling them online as HID lights.

The dodgy products are advertised at well below cost price.  We urge online bargain-hunters not to be fooled by these cheap products on the market.

The modified lights available online contain cheap, poor-quality Chinese-made ballasts and bulbs that aren’t made for Lightforce lights.  These modifications are virtually undetectable when viewing online photographs posted by the sellers, but using them will seriously compromise the quality, performance, output, longevity and reliability of your driving lights – not to mention your safety.

The only way to ensure you are getting genuine Lightforce lights is to visit a registered Lightforce dealer.  As the saying goes … you get what you pay for – make sure you buy Australian to outlast the Australian conditions!

African Safari!
Dec 2, 2011

This great lifestyle pic came in from one of our dealers in Africa after he went on a 10 day safari adventure around Kenya and Tanzania (sounds awesome!).  This shows Lightforce in its full glory in extreme conditions - wait til the sun goes down!

Lightforce in Iraq!
Dec 2, 2011

We just received a picture of an officer in the US military that our US Sales and Marketing Manager, Jamie Long, met at SHOT Show last year.  We think it is pretty awesome to see such a big fan of Lightforce displaying the Lightforce flag out on deployment supporting operations in Iraq.  Keep up the Aussie support fellas!

Southern Cross Tours continues to grow!
Nov 23, 2011

One of our loyal sponsors, Southern Cross Tours continues to kick goals all over Eastern Australia!  Their Lightforce covered Nissan Patrol has travelled a fair bit and Darran says it is always turning heads with the great lights and signage.  Places they have visited in the last year include

North Stradbroke Island, QLD
Moreton Island, QLD
Stockton Beach, NSW
Victorian High Country, VIC
Landcruiser Mountain Park, QLD
Scenic Rim 4WD Park x 2, QLD

The vehicles have also been contracted several times to help out on the set of Terra Nova (Spielberg TV Series) to transport actors and crew around the set that involves wet weather and no roads - this is awesome news and the company is really earning a rep as being "TV stars" now, working on Sea Patrol and now Terra Nova!  We are proud to support Southern Cross Tours, and wish them even more good fortune in the next year.

Lightforce teams up with Mazda
Nov 21, 2011

Some of you might already be aware, but Lightforce has teamed up with Mazda to provide them with our authentic Australian Genesis lights for the all new BT 50.  Lightforce are really proud of this association and pleased as punch to feature so much in their latest commercial! Take a look

 Mazda BT-50 Commercial

Lightforce sponsor keeps on winning!
Nov 7, 2011

One of our sponsored utes, Chad Silvey with his FAT4BE ute, continues to win at pretty much every ute show he attends! The latest was on the weekend at Coleraine.  They picked up best street 4x4, second best BnS 4x4 and second in the promo ute category - great effort, and worth the drive!!

Lightforce Borneo Team
Oct 27, 2011

We'd like to introduce our Lightforce team in Borneo. They went out of their way to paint up all the vehicles in Lightforce colours and don't they look great?! Most of the cars are daily drivers into the palm tree plantations - the roads along here are very tough off road conditions.
They also enter the vehicles into country wide 4WD competitions and love to 4WD in their spare time - great exposure for Lightforce!!

Even better news is the Borneo Safari 2011 was held on the weekend just gone, and of the 180 entrants roughly 50% of them had Lightforce lights on their vehicles! Loving this news on the international playing field, hope to hear more!

Lightforce Vision and Values!
Oct 25, 2011

Lightforce has always had a strong vision and values system, but recently we realised that not all staff were aware of our values, and more than that, that the public, our customers, might get some benefit from knowing our company vision and values.  So here they are! We strive to work by these values each and every day, and we can proudly say that more oftem than not we live up to them!

Big Game caught in the Lights!
Oct 14, 2011

Look at these two pics taken in the Kgalagadi Park using a Blitz 240 to illuminate them! The lions were about 70-80 meters away and the Blitz 240 was used plus a flash. The leopard was over 120 meters away and just the Blitz 240 was used to illuminate the cat as the flash would never reach that far!
These pics are a great exmaple of the superior Lightforce beam and we thank mario for sending them in.  You can have a read of more of their adventures by going to http://www.kruger-2-kalahari.com/

Deni Ute Muster Lightforce Winner!
Oct 10, 2011

Deni always brings out the best stories! As part of our Deni experience this year we gave away two sets of Lightforce HID lights to lucky members of the crowd.  This you guy was the lucky winner of one pair.  What does it take to be a Lightforce winner?

• Sprinted 200m to the Lightforce stand to be the first to arrive, knocking people out of the way to make it!
• Danced the chicken dance (along with a lot of other hopefuls!)
• Danced around singing "I won a pair of Lightforce lights"

Ha ha he certainly was entertaining, and this is what we like from our Lightforce supporters! Good work, see you there next year!

FAT 4BE takes out the prizes!
Oct 7, 2011

The Lightforce sponsored Patrol FAT 4BE entered it's first ute show. It won Best 4WD, Best Rural, 3rd in the people's choice, 3rd promo and 4th in the trucked up category!  Not a bad haul hey!  The Patrol even got in the local paper too, bonus.  The ute then went on to Deni Ute Muster and is attending more this weekend - great start to a ute show career!

Pictures taken by lukehobbs.com

1977 FJ 45 at Deni Ute Muster
Oct 6, 2011

This smart looking vehicle took out the best overall ute at the Deni Ute Muster last weekend - and we can see why! We were thrilled to see the spread of Lightforce lights on this beast and are proud to say you'll soon be seeing the Lightforce logo across the bonnet - great work Hayden!

Little Lightforce!
Sep 29, 2011

The Lightforce love starts young!! These two cute Lightforce tikes belong to our Marketing Communications Manager, Haydn Ryan and as you can see, they already love Lightforce! The son, Fletcher can't wait to get out on the road at night with the Lightforce spotties, and Gabbs just enjoys being part of the action.  Great work on getting them educated about the best lights while they are young Haydn!

Big Rigs Lightforce Draw
Sep 28, 2011

Lightforce would like to congratulate Steve Fletcher from Victoria for winning a set of 50W HID XGT driving lights courtesy of Lightforce and Big Rigs Magazine.  Big Rigs ran a three month competition for the lights, receiving over 1,000 entries, making the competition a huge success. In the picture is Peter Hocking on the left, Manager of Big Rigs, and Tony Clark on the right, General Manager of Queensland Diesel Spares, a proud stockist of Lightforce products.

Lightforce hits it for six!
Sep 20, 2011

One of our employees has proudly taken on the title of Lightforce cricket team at his local club.  And don't they look smashing in their Lightforce uniforms! We are proud to support this team and also very happy to say they won their first game of the season, congrats guys!

Lightforce high as a kite!
Sep 13, 2011

One of our staff members went to the Festival of the Winds over the weekend, held at Sydney's famous Bondi Beach. 70,000 people attended the event on the Sunday and our flags were in full view!  Allison flew our flags off of her UFO kite, which looks like it must have been a handful to control!

Congrats Des!
Sep 12, 2011

Congrats to Desmond Burns, our R&D Director, and his beautiful bride Kushari who were married last Wednesday.  The couple tied the knot on the beautiful Whitehaven beach in the Whitsunday Islands. Des arrived in a seaplane and Kushari by helicopter later. They were married by father Bill on the shoreline, and left together in the chopper going back to Hamilton Island.  They are now off to Europe this Thursday to see family and have another honeymoon in Paris - we wish them a fantastic time and every happiness!

Australia's Biggest Driving Light Survey!
Sep 5, 2011

Have an opinion on driving lights, HID technology or Australian made products? We'd love to hear it! Head to www.lightforce.com/survey and fill out Australia's Biggest Driving Light survey to receive your free Lightforce cap!

Baja 1000 Time!
Sep 2, 2011

It's drawing closer to November when the awesome Baja 1000 takes place on Mexico's Baja California Peninsula.  Covering nearly 1,000 miles of rough and ready tracks, the Baja 1000 is one of the world's premier off-roading events.  It is only fitting that Lightforce be named the offical light of the Baja 1000!! Head to the website to read some more about the race

http://www.score-baja-1000.com/ 

Wedding of the year!
Aug 31, 2011

We want to extend our congratulations to our North American Sales and Marketing Manager, Jamie Long, who recently got married! As you can see from these pictures, the bride looked beautiful and the groom looked pretty alright too! Our sincere congratulations to you both and we wish you many years of happiness! 

AMG Racing with Lightforce
Aug 24, 2011

One of our staff members is heavily involved with AMG racing and passed in these pictures to us after the weekend.  They were racing out at Mallala and everyone had a great time! Lightforce is proud to be involved.  Check out their website www.amgracing.com.au

Lightforce in South Africa!
Aug 22, 2011

Our Senior Operations Manager recently took a sales trip to South Africa, where he saw all sorts of weird and wonderful sights on Safari and travelling around. But one of the best things he saw was this sticker on the inside of his Safari driver's door.  The driver was a big fan of Lightforce spotties, and we are happy to know our brand is reaching around the world!

More Lightforce Bikes!
Aug 16, 2011

Loving seeing the pictures of our lights on bikes! This one looks like it gets a work out on and off road - great choice of lights to help you see your way!

Quality Ride
Jul 29, 2011

One of our guys noticed this very discerning ride parked up recently ... We don’t know who it is but we want to congratulate the owner on their great and sensible taste in illumination!
Some might say it is excessive... We say “see and be seen” Mr Biker!
Stay safe

240mm 50W HID conquers the African Plains!
Jul 25, 2011

We just received this email from one of our avid Lightforce fans, based in Indonesia and a big fan of off-road driving around the world.  He tried out our new 240mm 50W HIDs on an African Safari and gave us a rapt review:

"Dear John,
Just back from a trip to South Africa, through Botswana, Namibia, Zambia and Zimbabwe and I wanted to give you some feedback as the 240 50 watt HIDs got a working over. They were constantly 'drowned' as water levels in the Okavango Delta (Botswana) and the game parks we went to in the Caprivi in Namibia where at a high and a lot of roads were rivers or deep pools with water constantly over the bonnet of my 50mm lifted Defender. In other areas there was thick powdered dust, corrugations etc etc and the lights never missed a beat. In fact, although this might sound strange, I have never ever, ever, seen such effective lights in my life. Flick to high beam and the world lights up. And then, after about 5 seconds ...  Woooooosh, the world explodes like a million magnesium flares! My friend traveling behind me (for obvious reasons) at night said it was like being behind the starship Galactica. It still puts a smile on my face thinking about the light output even though I am back at work in Indonesia.
The roads in Africa can be appalling and traveling a night with this, the constant threat of animals jumping out infront of you, and wayward heavily laden transport trucks means traveling is not something you normally consider. However, with the 240s I always felt in control, eye strain was negligent, and the notorious trucker blindings that are handed out on broken potholed roads were non existent. No matter how many spots these guys had they had no answer to the 240s and had to concede defeat and dim their lights.
On one day, we left Hwange game park in North Western Zimbabwe, drove into Botswana and on to parts of one of the worst roads I have driven between Freetown and Gaborone in Botswana, and on arriving in Gaborone 14 hrs later, in the deep of night, I could have actually driven further. Testament to how easy the night driving was made with the 240s.
Thanks once again for an outstanding product, making night driving not only a pleasure, but a a hell of a lot safer and putting a smile on my face whenever I used them.
Kind regards
Andrew"

That is quite a review! We agree Andrew, the 50W HIDs put a smile on our faces here too, gotta love them!

Kenyan Dealership
Jul 25, 2011

Raju is one of our international dealers, based and working in Kenya.  Raju has had his car decked out in true Lightforce style, it looks great!!

Beyond Mount Hotham
Jul 13, 2011

Gavin Moody from Beyond Mount Hotham trusts Lightforce so much he uses our lights on his every day events vehicle.  Looks great Gavin, and it looks really cold too!

Lightforce survives deer hit in the US
Jul 13, 2011

Our US Sales and Marketing Manager, Jamie Long, sent along this picture today.  It is of our 240 Blitz lights looking good as new after a run in with a deer at 70 miles per hour (110-115 km per hour).  The customer wrote in that he was thrilled we made such a robust and outstanding product - and we agree! 

'Expeditioneers' in South America
Jul 12, 2011

One of our valued US customers recently sent us these great pictures of their expedition into into Bolivia.  These guys live and breathe the 4WD lifestyle, selling the top quality products in their store and getting out there every chance they have.  He mentions he thinks we have one of the best products available on the market, and we agree Todd!  They are heading off into the high deserts of Bolivia and Argentina again in December / January, and we wish them all the best with Lightforce at their side!

Our QLD Regional Sales Manager's Car Gets The Lightforce Treatment
Jul 5, 2011

Our QLD Regional Sales Manager, Ryan Hiskins, has given his car the Lightforce treatment!  It looks great with canopy window prints and some car decals along the sides and bonnet.  The finishing touch is the three 50W HID XGTs on the front of the vehicle.  50W HID has recently become standard across our driving light range, bringing with it a price adjustment in both the 35W HID and 50W HID options.  HID is no longer a niche buy, but something for the mainstream market!

GMK joins the Lightforce network!
Jul 1, 2011

Lightforce is proud to announce that premier UK hunting and sporting company, GMK, has joined the Lightforce team as an official Lightforce distributor. GMK is the UK representative for many top end sporting brand names such as Beretta, Benelli, Leupold, Franchi and many others.

This is a fantastic step forward into the international market for Lightforce and we are proud to be working with such a reputable company.  Welcome to Lightforce country GMK!

Lightforce lights travelling the world
Jul 1, 2011

Lightforce lights are seeing the sights of the world as they travel with Don Engelbracht and his partner across the globe.  Don used to work for Opposite Lock and has recently decided to follow his passion and take the old Landrover everywhere the road will let him, and some places it won't!
You can follow their adventures on their website www.travelsick.nl
Great to see our lights being used and trusted all over the world!

Polar Ring Expedition
Jun 23, 2011

The Lightforce sponsored Polar Ring Expedition has come to an end.  Unfortunately the expedition was not as much of a success as the organisers had hoped for, but all crew have returned safely after a hectic trip.  They only managed to complete 470kms of the trek before they had to turn around and head home due to some technical problems, but lots of fun was still had.  These Russians are crazy, often leaving their vehicles in just some wellingtons, track pants and an overcoat to head out and investigate some interesting thing in the snow!!

In broken English Vyacheslav described how happy they were with our lights on the expedition, saying our yellow filters really helped them see their way through the snow.  Just imagine, Lightforce lights, manufactured in little old Adelaide, travelling the world to the North Pole!

Next up for the adventurous Russians is an expedition deep into the Ural Mountains using only ATVs on roads that have never been travelled by a vehicle before - we'll keep you updated on this one as well and wish them well in their preparations!

Lightforce Survives Mongolia and River Crossing ... the car does not!
Jun 9, 2011

Lightforce lights were chosen to light the way on the 'Road of Bones' expedition across Asia, Russia and into Switzerland, run by the Nicolumbus team http://www.nicolumbus.ch/.  'Road of Bones' is one of the hardest to reach and harshest terrains to travel in all of the world.
Unfortunately the team never made it to the treacherous 'Road of Bones' because the engine was flooded during a river crossing!  The lights survived of course, and had survived the already freezing conditions through China during the rest of the trip. 
Roman Giger of the Nicolumbus team had this to say about our lights ... "By the way, the lights are fantastic.  It is incredible.  Going offroad in the night?  No problems if you have the Aussie beams!" 
To see the full report they have posted about their experience with our lights, follow this link
http://blog.nicolumbus.ch/2011/06/lightforce-aussie-beams/
Looks good! 

Congratulations Nostalgic Coach Restorations
Jun 7, 2011

Nostalgic Coach Restorations are a voluntary non-profit organisation working to preserve a part of Australia’s transport and tourism history. Most recently, they  have taken on the task of restoring an old historic Ansett MC9 Motor Coach that was located in the Sydney Windsor area some five years ago. They have now fully refurbished the coach back to its original condition so that people can once again see and experience the standards of travel of a bygone era.

"All the best to Keith and safe travelling from the Lighforce team as he accompanies the Nostalgic Coach around Australia"

Congratulations and All the Best to Nostalgic Coach Restorations.

Lightforce On Sea Patrol
Jun 1, 2011

Lightforce was the star of last night's episode of  Sea Patrol! Head to our facebook page to find out the next episode we are appearing in

Lightforce Australia Facebook Page

Lightforce South America Showing Us How It Is Done
May 26, 2011

Our Lightforce dealer in South America is doing a marvellous job at the moment, showing everyone else in the 4WD game how it is done!  Have a look at these spectacular pictures of the most recent 4x4 show and some of the cars they have had fitted out in the area.  Keep up the good work Leo!

Another Happy Customer!
May 24, 2011

Was great to have a customer write in to tell us how happy he is with his new Genesis spot and spread.  Having been a recent convert to Lightforce, he says the quality of our lights make conventional lights look ordinary.  We're glad he has now "seen the light"!

Lightforce Wins Again!
May 5, 2011

Lightforce recently took part in 4WD Action's driving light comparo.  We entered our 240 XGT Halogen and also our XGT HID - both lights came out on top!  We were voted as the best Halogen light, the best HID light, the best spotlight and the best light overall!! A great result for a one of Lightforce's best family members.

Beware of Imitations!
Apr 29, 2011

Lightforce are proud to say we are a company that manufactures high quality performance lighting made tough for the Australian outback. Our lights are made right here in Australia and no other light comes close to our quality and craftsmanship. 

We are sure of our product and quality so we offer a three year warranty – have a look at our range now!

Introducing a new range of POS!
Apr 19, 2011

Lightforce Australia are rolling out a new range of instore POS.  Check out this full wall display at Horsham Auto Elec.  The guys installed it themselves and all we had to do was tell them how great it looked when we got there!

Johnson Racing - Mint
Apr 1, 2011

Robert Johnson from Johnson Racing in America dropped us a line and these pictures after his most recent event.  Great to have you on board guys!

"Just got back from the mint 400 race in Las Vegas.  We had five class 11's in our class start.  We started out in front, and by race mile 100 we were 40 minutes ahead of the next car.  We ended up finishing  first and were the only car in class to finish.  This is our third consecutive first place finish at this race and not many have done that.  I owe it to Lightforce, because having your lights meant I was able to see the course after dark and finished at 11:45 pm"

It's not a UFO ....
Mar 29, 2011

... it's just Paul Zerbe coming down the road with his Lightforce lights!  Also check out the comparison from normal high beams to using Lightforce lights, some good images.

Monkey Business!
Mar 24, 2011

One of our valued customers in Panama, Steven Walker, sent us this picture of some monkeys mucking about with one of our handheld lights!  Don't worry though, Lightforce lights are as tough as they come, so these little guys cannot break it!

Latest Polar Ring Expedition Update
Mar 18, 2011

Check out the latest update from the Polar Ring expedition which is sponsored by Lightforce.  These updates are sent from one of our international partners, 4X4 Shop in Russia - definitely one of our most colourful and adventurous partners!

http://www.ec-arctic.ru/eng/pr/index.php3?news_id=41

Kelderman Mfg
Mar 15, 2011

Just a couple of pictures of one of our US sponsored trucks from Kelderman Mfg.  One picture was taken after a recent blizzard and the second is the April cover of Diesel Wolrd Magazine.  The truck looks pretty awesome and Lightforce are proud to be associated with Kelderman Mfg.

Lightforce joins the Polar Ring Expedition for 2011
Mar 4, 2011

Lightforce have joined the 2011 Polar Ring Expedition, providing high performance lights and accessories to help the team with their trek.  "POLAR RING" is part of the complex International Expedition program "Road to the Third Millennium", a program dedicated to historical events in which people from all over the globe can participate in. 

To see a regular update of their progress, please have a look at the link below - it is certianly out of the realm of the everyday!

http://www.ec-arctic.ru/eng/pr/index.php3

Genesis Right At Home!
Mar 2, 2011

Right at home on the farm, Simon Christie from Foxtel’s YOUR4X4 shows off his 7 Series GU Patrol armed with a combination of Lightforce Genesis HID spread and spot beams. This shot was taken on one of their regular trips out and about filming for their popular TV shows. For more information on when and how to watch check out www.your4x4.com.au

Lynx Optics - Lightforce International Partners
Feb 25, 2011

For twenty years Lynx Optics has been the sole distributor in South Africa of the uncompromising quality range of Lightforce sporting and driving lights.   They don’t exaggerate when they say they have never encountered anything that outshines Lightforce. In service and in product quality Lightforce is the best in the world.

Lynx distributes and markets high-end hunting and outdoor equipment throughout Southern Africa. They’ve been in business for thirty years and service all market segments including commercial and professional as well as military and police.

Visit their website - www.lynx.co.za

Lightforce showing off on Sea Patrol
Feb 22, 2011

We can finally show you some pictures of the Lightforcre lights being filmed on the set of the Australian drama Sea Patrol.  They look right at home!  Darran from Southern Cross 4WD Tours, whose vehicles were used on the show with our lights, was good enough to send us in the pictures.  He also told us a story about a recent trip out 4WDing where he lost his clutch pedal six days into the tour. He had to 4WD 50kms to the nearest gravel road and then make his way back to the Gold Coast without a clutch!  Sounds hectic, but at least your tour customers can be sure they are in good hands if you're the driver Darran!

LBJ Trading Corporation - Lightforce International Partners
Feb 21, 2011

LBJ have proudly been Lightforce’s exclusive distributor in Venezuela since 2007. They introduced the brand to the Venezuelan market through their Venezuelan company “INVERSIONES KRKC 18 C.A.”, and made the brand a preferred choice among Venezuelan users. Since then they’ve also serviced some parts of South America, and in 2009 they officially became Lightforce’s exclusive distributor for all of the Latin American region and the Caribbean when they opened LBJ TRADING CORPRATION operations in Miami.  There they keep stock to service all the market, and they are able to reach all the countries from Mexico all the way down to Argentina.

Leo Kahn, the president of LBJ Trading Corp, prides himself on working with Lightforce, saying it has been one of the greatest achievements and experiences of his working career.  This is due to the fact that they were given the opportunity in the first place, and then that they had great results in positioning the brand over the competition.

Nowadays they are official sponsors of:
HUMMER EXPEDITIONS (www.hummerexpeditions.com)
The VENEZUELAN TEAM in the HEROES DEL ORINOCO RALLY (COLOMBIA), and
CAMPSUR 4x4 (www.campsur4x4.com.ve), among others.

As a rally pilot and a 4WD enthusiast Leo says that from experience, Lightforce lights are the best and toughest in the market.  In one of the races he competed in, they lost control of the SUV and hit a fence while sliding, totally destroying 15 meters of the fence. The front of the car took all the punishment and the lights were intact – even after they were hit by ten poles nothing happened to them!

If you want to keep in touch with us you can write to us directly by e-mail: lbjtrading@gmail.com;
Follow us on twitter: @lightforce_la;
Or join our group on facebook: LIGHTFORCE LATINAMERICA.

Lightforce tours Le Jog 2011
Feb 16, 2011

These pictures came across our desk last week and are a great example of Lightforce being used around the world in all conditions, on all types of cars.  The pictures are of a car competing in Le Jog 2011 - a reliability and touring trial running across the UK.  The trial starts in Land's End, down in the deep South West of England, and crosses the country to John O'Groats in the Scottish Highlands.

This driver obviously wanted reliability and performance to ensure he made it from one end to the other .. and the best way was with Lightforce.

Lightforce teams up with Lisa Kelly
Feb 15, 2011

Lisa Kelly, star of the show 'Ice Road Truckers' has joined forces with Lightforce!  You would know Lisa from the hit TV show 'Ice Road Truckers' where she drives on some of the most dangerous roads in the world.  Lightforce are now teaming up with Lisa to help make sure the way is well lit on her trips from now on.  Lisa grew up in Alaska, in North America and has always had a love of the outdoors and fun, adrenaline pumping activities - eventually leading her to the tough life of trucking.

Lightforce are proud to support Lisa and the Ice Truckers and are looking forward to working on many campaigns with her.  Have a look at Lisa's website to find out some more about her and the Ice Road Truckers TV show. http://www.thelisakelly.com/

Stay tuned for more Lightforce and Lisa Kelly news!

Hallam Trucks
Feb 11, 2011

Our good friend Casey from Hallam Trucks sent us some pictures of their trucks fitted out with Lightforce lights - they look great!  Hallam Trucks is a Lightforce truck dealership in Victoria and we are proud to support them.

VVP Thailand - Lightforce International Partners
Feb 2, 2011

VVP Wholesalers, also known as VVP 4x4 Centre, is the distributor for many brands of 4x4 accessories in Thailand.  They have many customers across South East Asia and are located on Srinakarin Road in Bangkok.  With over 20 years of experience in the industry, they have been stocking Lightforce for a long time.

They and their customers have been pleased with Lightforce products over the years.  The product is durable, lightweight and it is easy to convert the type of lighting with the various filters that Lightforce offer.

For more information about VVP 4x4 Thailand, please visit the website www.vvp4x4.com

LPI Belgium - Lightforce International Partners
Jan 27, 2011

LPI specialises in distribution of 4x4 parts and accessories. Their large stock levels make it possible to help their customers as fast as possible.  With their warehouses (which have more than 2000m² of space) and their own distribution network they can serve clients in the best possible way.  They service Belgium and surrounding countries for the market segments of automotive (truck, bike, 4x4, rally), agriculture, and hunting.

Japser Froyen, who is responsible for all purchasing at LPI, runs RMDL170’s with the combo filters on his own vehicle, the Defender 110.  He says it gives an extra feeling of safety and comfort when he is driving at night.

As purchasing manager he works often together with Lightforce to optimise their stock and supply to the dealers. Lightforce is always fast in providing the neccesary information that he requires, so that they can improve their service to the dealer and in turn, the dealers service to their customers.

RUAG UK - Lightforce International Partners
Jan 27, 2011

RUAG have been the UK importers for Lightforce for nineteen years, initially for the Sporting and Hunting markets, and in that time the lights have been established as the market leaders.

Undoubtedly they are unsurpassed for quality and performance and this is recognised by end users and regularly written up in magazine reviews.  No other light system is so flexible with options for all uses and work occasions whether they be sport, driving or sailing.

The new Custom Built product division is now offering state of the art upgrades and retro fits for many existing products which take the performance to even higher levels.

RUAG Ammotec UK Ltd. is based in Cornwall and are wholesale importers and distributors to the trade, covering mainland UK and Northern Ireland.  As well as Lightforce and Nightforce agencies their product range includes ammunition, weapons and accessories, primarily for sporting use. Details of these can all be found on our website - www.ruag.co.uk  and contact can be made by enquiries@ruag.co.uk

Cup Of Moscow!
Jan 25, 2011

We were recently sent some pictures from our friends in Russia of an event which runs South-East of Moscow.  The event runs for 20kms around an old range for military tanks and as you can see, it looks pretty cold! 
Lightforce lights were the 1st and 2nd prizes for the off-road group, and the 1st prize for the ATV section.

Lightforce popular at work!
Jan 19, 2011

A new Lightforce customer, David from DMG Truck Electrics in Albury Wodonga, has sent in this picture of the staff car park at work.  Lightforce is certainly the most popular choice at this DMG!  It looks good guys and we're happy to have your support.

Best Town Name in Australia Competition Decided!
Jan 7, 2011

After a successful and funny response to our 'Best Australian Town Name' competition, we are pleased to say that we have found a winner!
The winning entry was "I think the town 'Howlong' takes the cake, just because the exit on the Hume is extremely funny - the 'Howlong exit'!"
We agree, and the lucky winner will receive a TAC 30 torch in the mail soon.  Thanks to everyone who entered.

ESP in France - Lightforce International Partners
Jan 7, 2011

ESP in France was one of the first international distributors of Lightforce products and have continued to support the products since they were first introduced.  They have been in the business of sporting and long distance arms since 1993 and have stocked Lightforce since 1995.  As well as selling lights to France, they also stock to most countries in Western Europe.  The feedback is positive and Lightforce products continue to be one of their top and most consistent sellers.

Lightforce crosses the Sahara Desert
Jan 5, 2011

A happy lightforce customer in Spain is preparing his Toyota HDJ 100 to cross the Sahara Desert.  These pictures show that his Lightforce lights have already been through a lot!  We're sure they will rise to this next challenge as well.  Xavi says he is 'proud to carry the Lightforce name'.  Keep up the good work!

Daams 4X4 - International Lightforce Partners
Dec 17, 2010

Daams 4X4 are an offroad company based in the logistic heart of Europe, the Netherlands.  The company has two divisions: Daams 4X4 Products and Daams 4X4 Service.  The products division is a wholesale branch distributing throughout Europe and Africa from a brand new 1000m2 warehouse.  The service side of the company takes care of retail and workshop needs, specialising in Land Rover, Toyota 4X4 and fleet customers.

Daams have been selling and fitting Lightforce products for many years now, and know that the lights  they provide to their customers live up to the quality and performance they need.   The workshops spend most of their time preparing Toyota vehicles for Africa and Lightforce 170mm driving lights are fitted as standard on all of these vehicles.

How to wash a road train ...
Dec 16, 2010

We’ve had a bit of flooding in Australia recently, but the driver of this rig managed to keep his Lightforce lights safely on dry land… He didn't have to try so hard though, everyone knows that Lightforce lights are waterproof!

Lightforce to star in Sea Patrol!
Dec 14, 2010

Lightforce would like to say a big congratulations to Southern Cross 4WD Tours, whose vehicles have been chosen to appear in three episodes of Sea Patrol, to air in 2011.  The episodes have just been filmed, on  the 3rd, 9th and 10th of December. 
 
The vehicles chosen for the episodes were the Oka and the Patrol, which can be seen in the pictures.  Lightforce can’t wait for the episodes to air and we’ll keep you all informed.

Korgan Centre - International Lightforce Partners
Dec 10, 2010

Korgan Centre is Kazakhstan’s largest supplier of equipment for hunting, fishing, and sporting adventures as well as general outdoor equipment.  Founded 17 years ago, Korgan Centre now has stores in the major cities across Kazakhstan and dealers in all 14 regions of the country.  Stocking renowned brands from across the world, including Lightforce, Korgan Centre is a household name for hunters, fishermen, outdoorsmen and drivers across the country.

Kazakhstan is a huge and mostly unpopulated country – it is possible to drive hundreds of kilometres without any sign of civilisation.  The dramatic change in climate also has an impact on how and when people can travel.  Every prepared outdoorsman has a list of ‘must have’ items and LIGHTFORCE is always on this list.  Korgan Centre recommend Lightforce to their customers as a product to meet all of their requirements: it is durable, light weight, and can face any situation.

Happy Lightforce Customers in the US
Dec 7, 2010

One US customer wrote in to tell us just how happy he was with his new lights.  One a rare sunny day in Western Oregon (they have already have several feet of snow this Winter season, and plenty of rain as well) he managed to get his Dodge 4X4 pickup cleaned and ready for a picture with its new Strikers.  He asked us to excuse the dirty Landrover as he only had enough sunshine to clean one car, but we think it looks great anyway – Lightforce cars are often a little dirty right?!

100th Renmark and Districts Show
Dec 7, 2010

Celebrating 100 years this October, the Renmark and Districts show held a competition to try and get 100 utes to the showground as part of their annual ute competition.  There were categories such as best female ute, best commercial ute, best restored ute and even a prize for the most feral ute!  Our long time sponsor Paul Zerbe won the most accessoried ute prize – great work Paul. 

Lightforce takes to the Mojave Desert
Nov 26, 2010

Our friends at Maxtrax recently went on a journey across the Mojave desert in the USA.  They kitted out their vehicle with a great collection of Lightforce Genesis lights which were much appreciated on the trip.  The pictures show how amazing their time must have been, Lightforce is proud to be involved.

4x4 Australia Magazine Reviews Genesis
Nov 3, 2010

Ron Moon, a well respected travel writer has taken Genesis to task and given his opinion.

Seems he is pretty happy with them, and in his words "We couldn't want for anything better!"

Click here to read the full article.

Win a Tac 30 Torch! Tell us the Best Town Name in Australia - and Why!
Oct 27, 2010

We know there are a few towns in Australia with interesting names, like Boing Boing, Delicate Nobby and Pimpinbudgie.
But we want to know what you think - What town in Australia has the best name? And why - is it unusual, funny or does it make you blush?

Tell us in 25 words or less and you will go into the draw to win a TACTICAL CREE LED TORCH worth over $50! 

Make us laugh! Have fun with your answer - most creative, funny or interesting answer wins!

Enter by email at info@lightforce.net.au by 31 December 2010 for your chance to win!

Winner notified by 28 January 2011.

Terms & Conditions
-Please contact Lightforce on info@lightforce.net.au for further information on Terms & Conditions.

Meet Jamie Long - our new North American Sales & Marketing Manager
Oct 13, 2010

1. What is your background?
   a.  Jobs prior to Lightforce?
   Worked in management for Mcdonalds, Boston Market, and Uno Chicago Bar & Grill, Business Development Manager for Orion Food Systems, Vice President of Sales for Command Center Staffing, Director of Sales for Bullet Tools
   b.  Have you had a chance to move around with your jobs (geographically)?
   I have not moved around but have spent ALOT of time travelling for work.
   c.  Any other interesting information about yourself.
   I have two amazing children, Taylor and Austin, an amazing girlfriend Jessica, and love to workout, pretend that I can actually golf, camp, and spend as much time outdoors as I can.  I will be running by first marathon in Seattle in November.
2. Ever been to Australia prior to this trip?
   I have never been to Australia.
3. First impression of Australia?
   I was surprised at how friendly everyone was. It seemed everyone was so outgoing and willing to help.
4. Favourite thing about Australia?
   My favourite things about Australia would definitely be the people.  My second favourite thing was the beer.  I enjoyed the Pure Blonde, the Coopers Pale Ale, and the James Squire.
5. Most surprising/bizarre thing about Australia (e.g. we eat the animals on our coat of arms)?
   I could not believe that you eat kangaroos.  I tried the ‘roo’ and it tasted great but was too chewy-kind of like a steak flavoured piece of bubble gum.
6. How did you enjoy your Aussie 4WD experience (at Saunders Gorge)?
   I can honestly say that I had the time of my life out at Saunders Gorge.  It was an experience that I will never forget no matter how long I live.  The scenery was breathtaking and I hope I will have an opportunity to do it again.
7. Where is the best place in your area or in USA to go 4WDing / offroad?
   I think the absolute best would be where I live in Idaho.  There are abundant mountains to climb and streams to cross.  It really and truly is God’s country.
8. What do you want to see the next time you come to Australia?
   I would like to spend some time exploring more of the outback.  I would also love to visit and spend some time looking around Sydney, Melbourne, and Perth.
9. What are you most excited about working at Lightforce?
   The thing that excites me most about Lightforce is the opportunity to reintroduce the best, the brightest, and most durable line of performance lighting into the North American marketplace.  We have a tremendous product, the best team on the planet to support it, and a customer base that puts significant value on a premium product.  I cannot wait to get things started!

Sometimes even the crew at Lightforce get it not quite right...
Sep 29, 2010

Last Friday the crew at Lightforce and Your 4x4 spent a day at Saunders Gorge, just east of Mt Pleasant in the Adelaide Hills taking footage for the upcoming Your4x4 series.

It gave us a chance to give our vehicles a run and test out the lights. Although some of us were a little too ambitious...

Campertrailer Australia gives their opinion on Lightforce 240 HIDs
Sep 16, 2010

Campertrailer Australia installed a pair of our 240 HIDs and are no longer afraid of the dark!

Click here to read the full article.

4WD Action reviews Genesis HID
Sep 8, 2010

4WD Action have reviewed our latest Genesis HID lights and they seem to be pretty impressed with the specifications and performance!

Click here to read the full article...

Lightforce Lights GO THE DISTANCE!
Aug 31, 2010

These lights have done approximately 334,000 KM on 3 separate vehicles, have hit 1 kangaroo, 3 ducks, 1 wedge tailed eagle and a multitude of birds and are still looking as good as new and have not even required a new bulb....

Genesis Passes the Simpson Desert Test
Aug 20, 2010

We had a fabulous trip across the desert a few weeks ago with the 4WD Action team. The Pajero went like a dream and we can't wait to get back out there again. 

The Genesis HID lights attracted a lot of interest from all participants, one commented that it was like being followed by the Sydney Football Stadium lights. I found them to be an exceptional light to drive behind, the clarity and brightness is outstanding and the mounts did not move over the heavy corrugations on some of the tracks out there.

Spot the Spotlight!
Aug 11, 2010

A Lightforce devotee sent this image in to us recently - which other light can withstand an inferno?

"I just witnessed a road train burn to the ground and couldn't help but notice how the fantastic Lightforce spotlight was the last recognisable thing - virtually untouched."

Holy Cow!
Jul 28, 2010

Thought I would share this with you as you may want to use this as a testimonial  for your Lightforce products.

I recently purchased two brand new Lightforce 240 Blitz driving lights for a road trip from Darwin to Broome. First, the difference they made at night on the open road was amazing. But when I was North of Broome, at a very unlikely time and unlikely place  I somehow managed to hit a cow while I was travelling at approx 60km/hr. Here is the photo of the outcome of this collision. As you will see, damage was only obtained on one light. Both lights impacted on the cow, however the one on the right actually hit the cow full on.

I am amazed at how little damage was obtained, as I would have expected the entire fitting to snap, the reflector to shatter and would never have thought that I would have used it to get back home to Darwin as my standard headlights were obliterated from the force of the accident. Without the Lightforce 240 driving lights I would have had to wait  in Broome for new headlights!

One big reason I chose Lightforce products was due to its reputation in toughness, and that was certainly proved and I will certainly share this with those in the 4X4 community.
Here are the photos of the accident and a close up of the damage obtained to the light.

Thanks very much,
Tom Sherrell
Darwin, NT 

Meet John Fairbrother - the newest addition to the Lightforce family!
Jun 18, 2010

It is with great pleasure, that we announce the appointment of our Sales & Marketing Director, John Fairbrother.

With a background in international sales and marketing (Business Degree and Diploma in Marketing), John was born in England & has worked in many countries for a variety of companies but mainly in the packaging B2B sector. Most recent positions held were with Detpak and Carl Zeiss Vision.

John and his family (wife Sue and daughter Nuala) migrated to Australia in 2006 and now live in Stirling, in the Adelaide Hills. John and his family are embracing Australia and all it has to offer, with one of their favourite family past times - the great Aussie Family Camping Holiday! Although they have already seen many places, they are rapidly gaining an appreciation of how big Australia is and the diversity it has to offer, when John heard about the opportunity to join Lightforce, he jumped at the offer to mix his passions.

Since joining Lightforce in early June, John is on a rapid learning curve to understand the philosophies of the company, the people and the products. One of the first things John learnt is that Lightforce products are not ordinary. Which he sensed is due to the passion and commitment the staff have to product quality and performance. He feels fortunate that he has an opportunity to combine his passion of the outdoors with some of the best products designed and produced for the outdoors. In addition to this, John is working in a company alongside people whose expectations match his own in ensuring high standard of quality, innovation and providing exceptional customer service. Even in these early days, John has begun to realise that it is no accident that Lightforce has become the best in the world. The passionate attention of Lightforce staff to the quality of the products, the focus on research and development and the complete commitment to building strong, rewarding and lasting relationships with business partners is evident and the whole organisation. John’s career has only just begun and he is relishing the challenge ahead of him.

Welcome!

NEW PRODUCT RELEASE! 50W 240 HID Driving Light
Feb 5, 2010

NEW PRODUCT! When Lightforce released the original 50w HID driving light it literally blew all other driving lights away with shattering performance that set new standards in the commercial truck and the heavy duty 4WD scene. Lightforce are pleased to announce the 50w HID is now available for sale!

Opposite Lock have released the 'XROX BAR' to suit Lightforce lights!
Dec 14, 2009

Fits like a glove -- Lightforce couldn't look better mounted on the XROX BAR by Opposite Lock!

Download PDF specifications or visit the Opposite Lock website for more information.

NEW PRODUCT! LED TORCH
Nov 17, 2009

Check out our latest addition - XR-E CREE LED TORCH

4WD adventure with the Your4X4 crew
Oct 8, 2009

Lightforce and the team at Your4X4 get together for a weekend of product testing - pushing our lights to the limit and finding areas for improvement. Striving to be the best.

A big Thank-You to Simon, Miranda, Danny, Sally, Shai and Rusty for making it happen! 

Proudly supporting www.your4x4.com.au

Lightforce is in the UK
Sep 23, 2009

Originating from the small South Australian town of Cleve - Lightforce is now exporting to over 50 countries worldwide.

It is with great pleasure we announce our newly appointed UK distrubutor - AllMakes 4x4.

AllMakes 4x4
29 Milton Park
Abingdon Oxon UK
Tel: +44 (0) 1235 821122

www.terrafirma4x4.com

Live from Melbourne
Sep 4, 2009

Day one of the Melbourne 4x4 Show - keeping you up to speed!

Roo Strike
Sep 2, 2009

"Hit a roo last night at 120kph, the upper body came in direct contact with the lights, both lights were hit with such force that they rolled back so far they dented the bonnet and yet survived, only one globe blew, lucky I had a spare in the glove box cause as you can see I lost all 4 headlights so all that got me the remaining 600kms was my driving lights, cant think off any other light that would have survived that !!!! "

Thought this email was worth sharing!

If you have a similar story - we'd love to hear from you!